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Between the leaves lies a hidden symbol: a downward arrow representing grounding and the trust you can place in GeneSprout. The font, a subtly customized version of Calps Sans, exudes professionalism.
GENESPROUT
BRAND IDENTITY | 1ST PLACE FBLA WIN
GeneSprout is a business that plans to offer genetic testing to children and newborns.
Project Goal: True to its name, the logo is a pictorial type—simple and bold. It features a DNA structure with each end sprouting a leaf, symbolizing a young plant growing from its roots. This design represents how GeneSprout’s support grows with you, from genetic testing in infancy to adulthood.
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