BRAND IDENTITY

Student-led initiative dedicated to raising awareness and fostering innovation for underserved rare diseases. A team of Harvard undergraduates collaborating with the National Organization for Rare Disorders (NORD) to advance practical, meaningful, and enduring change for patients with rare diseases. 

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Project Goal: Logo redesign to avoid “sketched” look. A logo that is professional but still welcoming. The main goal is to raise awareness for the rare disease community and foster an environment for innovation to aid steps along the patient journey -- diagnosis, symptom management, treatment.