THE SLICE
BRAND IDENTITY
The Slice is a family friendly pizzeria, set in a small local town. It prides itself on serving high-quality, handcrafted pizzas in an environment that embraces a sense of community. It is a go-to spot for families, friends, and pizza lovers of all ages.
Project Goal: A playful and illustrative logo with multiple assets that can be used throughout the brand. The brand colors should evoke a sense of fun, warmth, and nostalgia while still being modern. Ensure that the brand stands out as a recognizable and matches the beloved pizzeria.
The illustration assets for The Slice represent happy people eating pizza to create an atmosphere where families and friends can gather. The use of the sketched style brings an organic and slightly imperfect feel, like a doodle on a napkin or chalkboard menu.
